About Us
Operators who treat your
profit like our own.
We started Fish River after seeing both ends of the agency world fall short. Holding companies bury you in process; cheap shops lack the senior expertise to move the needle. We built the partner we always wanted: senior operators, proprietary AI, and an obsession with incremental profit.
Our Story
Built to bridge intelligence and execution.
Fish River was founded by operators who had managed budgets at the largest scale — and grew frustrated watching strategy stall in process, and execution suffer without senior judgment.
Today we pair the Genesis Engine with a lean, senior team to give clients the rigor of a scientific discipline and the speed of a startup.
Mission Statement
We're not your agency. We're your growth partner.
We believe great marketing doesn't just lower CPA — it changes the trajectory of a business. So we tie our work to the metric that matters: incremental, provable profit. No vanity dashboards, no black boxes — just senior operators and AI pulling in the same direction as your bottom line.
Experience
Seasoned specialists on every account.
Your business is run by senior specialists — each with 15+ years in their craft and pedigrees spanning Fortune 100 brands to high-growth startups. No hand-offs to junior account managers.
It's a deliberate model — and it's why our ROI per dollar beats the way most agencies are staffed.
Tech Stack
Best-in-class tools.
One agentic brain.
Our edge isn't choosing proprietary tech or proven platforms — it's wiring the best third-party tools into Genesis, our agentic engine that reasons over their signal and returns validated work.
Third-party signal flows in continuously. Genesis reasons over it with persona-trained agents and routes every recommendation back through incrementality before it scales.
Featured
Adology
AI marketing intelligence that watches the market across many signals, turns it into briefs and audits, and grades every call against what actually shipped.
Ad libraries & intel
Meta Ad Library, Foreplay, and Motion surface what's working across competitors and our own accounts before we build.
AI production
Runway, Midjourney, ElevenLabs, and Adobe Creative Cloud give Genesis agents the means to produce platform-native assets at speed.
Core platforms
Google Ads, Meta, TikTok, LinkedIn, Amazon Ads — demand capture and demand-gen run as one integrated system.
Programmatic / STV
The Trade Desk and DV360 extend reach into programmatic and connected/streaming TV with measurement guardrails.
Automation & feeds
Smartly.io and Feedonomics let Genesis push budget and creative changes at scale, instantly.
Featured
Recast
Fast, accurate incrementality measurement on a proprietary Bayesian Causal MMM and GeoLift testing — forecasts validated weekly.
Featured
Measured
Cross-channel incrementality experiments and attribution that isolate the true causal contribution of each channel.
Foundation & pipeline
GA4, server-side GTM, BigQuery, Northbeam, and Looker form the data backbone that unifies everything into one source of truth.
Classic SEO
Ahrefs, Semrush, Screaming Frog, and Google Search Console power technical, content, and authority work.
GEO — the edge
Profound and Peec AI track brand visibility and citations inside ChatGPT, Perplexity, and Gemini.
Content optimization
Clearscope and Surfer keep content aligned to intent and ranking opportunity at scale.
The Work
White-labeled case studies.
A selection of partner outcomes. Client identities are protected; the results are real and incrementality-tested.
Case Study 01
+62%
incremental revenue
DTC apparel brand
Rebuilt the paid mix around incremental signal and Genesis Engine creative.
Case Study 02
−38%
cost per qualified lead
B2B SaaS
Cut wasted spend and re-targeted high-intent audiences with custom landing pages.
Case Study 03
3.1x
return on ad spend
Multi-location services
AEO + CRO program lifted organic and paid conversion in tandem.
Case Study 04
+44%
scale at flat CAC
Subscription / streaming
Programmatic + STV scaled efficiently with measurement guardrails.
Want to see what we'd do for you?
Bring us your current numbers — we'll show you where the incremental upside is hiding.
Book a Strategy Call
Performance marketing, incrementally proven.
Company
About Us
Approach
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The Work
Contact
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Website
Measurement
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Get in touch
hello@fishriver.com
+1 (201) 579-0186
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